Tenacity with Sonia C

Tenacity with Sonia C is more than just a podcast. It’s a journey into the heart of what it takes to thrive in the ever-evolving world of technology. Each episode is designed to inspire, educate, and empower listeners, whether they’re industry veterans or just starting out.

Why Listen to Tenacity with Sonia C?

Inspiring Stories:

Hear from a diverse range of guests, from startup founders to industry leaders, sharing their unique journeys and the lessons learned along the way.

Practical Insights:

Gain valuable insights into the world of tech, including trends, challenges, and successful strategies.

Inspiring Stories:

Learn about resilience and tenacity, not just in your professional life but also in personal development and overcoming adversity.

Listen to Tenacity with Sonia C

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The Power of Mindset and Alignment in Scaling Your Business with Adina Kroll
by Sonia Couto on January 21, 2025 at 3:17 pm
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Adina Kroll, an International Business and Human Design Coach, certified NLP Practitioner, and Sales Expert, to explore the critical role of mindset and alignment in scaling a successful business. Adina shares her […]
Behind the Hustle: Hard Truths and Triumphs with Gary LeBlanc
by Sonia Couto on January 7, 2025 at 10:46 pm
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Gary LeBlanc for an unfiltered conversation about the realities of entrepreneurship, the sacrifices behind success, and the hard lessons learned along the way. Gary shares his candid insights on navigating challenges, […]
Unlocking Confidence and Living Intentionally with Lucy Liu
by Sonia Couto on December 30, 2024 at 5:13 pm
In this empowering episode of Tenacity with Sonia C, host Sonia Couto welcomes master life coach, bestselling author, and motivational speaker Lucy Liu. Together, they dive deep into overcoming limiting beliefs, cultivating rock-solid confidence, and embracing intentional living to create a life […]
Overcoming Anxiety and Procrastination with John Graham
by Sonia Couto on December 29, 2024 at 8:04 pm
In this episode of Tenacity with Sonia C, host Sonia Couto sits down with John Graham, a three-time USA Memory Champion and emotional transformation coach. John shares his journey of overcoming crippling anxiety, panic attacks, and chronic procrastination—not through traditional mental health […]
Why Connection Beats Automation Every Time with Jake Stahl
by Sonia Couto on December 23, 2024 at 1:00 pm
In this episode of Tenacity with Sonia C, Jake Stahl, a seasoned sales and training expert, joins Sonia to reveal the secrets behind building authentic connections in sales and business. Drawing on 30 years of experience across six countries and seven patents in learning development, Jake discusses […]

Meet Your Host Sonia C

As a two-time tech founder, managing director, and board of Directors with over 20 years of history in the tech industry, I possess a wealth of knowledge about the intricacies of this male-dominated field. I am genuinely passionate about tech and entrepreneurship, and I’m dedicated to helping founder’s breakthrough early-stage challenges and adopt a business growth mindset to achieve lasting success. Starting from ground zero, I have painstakingly constructed my career brick by brick

My approach to problem-solving is rooted in simplicity and clarity. It’s about distilling complex challenges down to their essence and tackling them head-on. This mindset has been the cornerstone of my success, transforming nascent ideas into successful, market-leading products with a global reach.

I am a strong advocate for increasing gender diversity in tech. My personal journey in the industry has provided me with valuable insights into the barriers women often face and the strategies to overcome them. I’d love to discuss the importance of mentorship, networking, and creating inclusive environments to empower more women in tech.

I am a breast cancer survivor who worked tirelessly throughout my treatment and four surgeries after a double mastectomy. My story is one of resilience, determination, and finding strength in the face of adversity. I believe my experience can inspire others to face challenges in various aspects of their lives, demonstrating the power of perseverance and a positive outlook.